STRATEGI PEMASARAN PAKET WISATA PILGRIM PT. DONGAN SAHUTA TOUR AND TRAVEL DI BALI

STRATEGI PEMASARAN PAKET WISATA PILGRIM PT. DONGAN SAHUTA TOUR AND TRAVEL DI BALI

This study aimed to determine the marketing activities of pilgrim package tour that have been performed by PT. Dongan Sahuta Tour and Travel, develop strategies and also marketing programs that can be implemented by the company. Data collection by observation, interviews, questionnaires and literatu...

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Bibliographic Details
Main Authors: Paradita Putri Amelia, Ni Made Oka Karini, Ni Gusti Ayu Susrami Dewi
Format: Article
Language:Indonesian
Published: Universitas Udayana 2017-04-01
Series:Jurnal IPTA
Subjects:
Marketing Environment, Marketing Strategy, Pilgrim Package
Online Access:https://ojs.unud.ac.id/index.php/pariwisata/article/view/30076

Internet

https://ojs.unud.ac.id/index.php/pariwisata/article/view/30076

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