STRATEGI PEMASARAN PAKET WISATA PILGRIM PT. DONGAN SAHUTA TOUR AND TRAVEL DI BALI
This study aimed to determine the marketing activities of pilgrim package tour that have been performed by PT. Dongan Sahuta Tour and Travel, develop strategies and also marketing programs that can be implemented by the company. Data collection by observation, interviews, questionnaires and literatu...
| Main Authors: | , , |
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| Format: | Article |
| Language: | Indonesian |
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Universitas Udayana
2017-04-01
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| Series: | Jurnal IPTA |
| Subjects: | |
| Online Access: | https://ojs.unud.ac.id/index.php/pariwisata/article/view/30076 |
| _version_ | 1818319985113563136 |
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| author | Paradita Putri Amelia Ni Made Oka Karini Ni Gusti Ayu Susrami Dewi |
| author_facet | Paradita Putri Amelia Ni Made Oka Karini Ni Gusti Ayu Susrami Dewi |
| author_sort | Paradita Putri Amelia |
| collection | DOAJ |
| description | This study aimed to determine the marketing activities of pilgrim package tour that have been performed by PT. Dongan Sahuta Tour and Travel, develop strategies and also marketing programs that can be implemented by the company. Data collection by observation, interviews, questionnaires and literature study. The sampling technique used purposive sampling. Data were analyzed using qualitative descriptive analysis, analysis of the Likert scale and SWOT analysis approach. The results obtained there are four teen indicators of strengths, weaknesses of tree indicators, four indicators of opportunities and four indicators threats. Marketing strategies that can be implemented by the firm such as 1)create and develop a quality product, 2)provide rebates to customers who have used the services of PT. Dongan Sahuta Tour and Travel several times.The advice given are more active in the promotion by giving rebates, conduct marketing activities as E-commers, expand cooperation with business trips or individuals. |
| first_indexed | 2024-12-13T10:17:48Z |
| format | Article |
| id | doaj.art-9b960eb3eea74ee8b2d20ea20c455670 |
| institution | Directory Open Access Journal |
| issn | 2338-8633 2548-7930 |
| language | Indonesian |
| last_indexed | 2024-12-13T10:17:48Z |
| publishDate | 2017-04-01 |
| publisher | Universitas Udayana |
| record_format | Article |
| series | Jurnal IPTA |
| spelling | doaj.art-9b960eb3eea74ee8b2d20ea20c4556702022-12-21T23:51:15ZindUniversitas UdayanaJurnal IPTA2338-86332548-79302017-04-0151707530076STRATEGI PEMASARAN PAKET WISATA PILGRIM PT. DONGAN SAHUTA TOUR AND TRAVEL DI BALIParadita Putri AmeliaNi Made Oka KariniNi Gusti Ayu Susrami DewiThis study aimed to determine the marketing activities of pilgrim package tour that have been performed by PT. Dongan Sahuta Tour and Travel, develop strategies and also marketing programs that can be implemented by the company. Data collection by observation, interviews, questionnaires and literature study. The sampling technique used purposive sampling. Data were analyzed using qualitative descriptive analysis, analysis of the Likert scale and SWOT analysis approach. The results obtained there are four teen indicators of strengths, weaknesses of tree indicators, four indicators of opportunities and four indicators threats. Marketing strategies that can be implemented by the firm such as 1)create and develop a quality product, 2)provide rebates to customers who have used the services of PT. Dongan Sahuta Tour and Travel several times.The advice given are more active in the promotion by giving rebates, conduct marketing activities as E-commers, expand cooperation with business trips or individuals.https://ojs.unud.ac.id/index.php/pariwisata/article/view/30076Marketing Environment, Marketing Strategy, Pilgrim Package |
| spellingShingle | Paradita Putri Amelia Ni Made Oka Karini Ni Gusti Ayu Susrami Dewi STRATEGI PEMASARAN PAKET WISATA PILGRIM PT. DONGAN SAHUTA TOUR AND TRAVEL DI BALI Jurnal IPTA Marketing Environment, Marketing Strategy, Pilgrim Package |
| title | STRATEGI PEMASARAN PAKET WISATA PILGRIM PT. DONGAN SAHUTA TOUR AND TRAVEL DI BALI |
| title_full | STRATEGI PEMASARAN PAKET WISATA PILGRIM PT. DONGAN SAHUTA TOUR AND TRAVEL DI BALI |
| title_fullStr | STRATEGI PEMASARAN PAKET WISATA PILGRIM PT. DONGAN SAHUTA TOUR AND TRAVEL DI BALI |
| title_full_unstemmed | STRATEGI PEMASARAN PAKET WISATA PILGRIM PT. DONGAN SAHUTA TOUR AND TRAVEL DI BALI |
| title_short | STRATEGI PEMASARAN PAKET WISATA PILGRIM PT. DONGAN SAHUTA TOUR AND TRAVEL DI BALI |
| title_sort | strategi pemasaran paket wisata pilgrim pt dongan sahuta tour and travel di bali |
| topic | Marketing Environment, Marketing Strategy, Pilgrim Package |
| url | https://ojs.unud.ac.id/index.php/pariwisata/article/view/30076 |
| work_keys_str_mv | AT paraditaputriamelia strategipemasaranpaketwisatapilgrimptdongansahutatourandtraveldibali AT nimadeokakarini strategipemasaranpaketwisatapilgrimptdongansahutatourandtraveldibali AT nigustiayususramidewi strategipemasaranpaketwisatapilgrimptdongansahutatourandtraveldibali |