Analyzing visual behavior of consumers in a virtual reality fashion store using eye tracking
Abstract This study investigated the visual behavior of consumers within an immersive virtual reality (VR) fashion store on the basis of their fashion involvement. Their shopping motivation was considered as a moderator. A total of 23 consumers participated, and the participants’ actual visual behav...
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| Format: | Article |
| Language: | English |
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SpringerOpen
2023-06-01
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| Series: | Fashion and Textiles |
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| Online Access: | https://doi.org/10.1186/s40691-023-00345-9 |