The Use of Social Media in Political Campaigns: The Case of Croatian Local Elections
Social media appears as an important public relations tool which enables political parties and candidates to interact with citizens. Extensive literature review has shown multiple benefits of social media usage such as gaining publicity, spreading messages and mobilization of the voters. Most of the...
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Varazdin Development and Entrepreneurship Agency
2019-09-01
|
| Series: | Journal of Economic and Social Development (Varaždin) |
| Subjects: | |
| Online Access: | https://www.jesd-online.com/dokumenti/upload/separated/E-JOURNAL_DJ02_JESD_vol.6_n.2_1.pdf |