Consumer’s Attitude towards Display Google Ads

Consumer’s Attitude towards Display Google Ads

The context of Display Google ads and its components has significant importance to previous studies. However, the full understanding of the variables that influence both Display Google ads avoidance and intention to click has not been thoroughly acknowledged. Thus, this study aims to outline an enti...

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Bibliographic Details
Main Authors: Mohammad Al Khasawneh, Abdel-Aziz Ahmad Sharabati, Shafig Al-Haddad, Rania Al-Daher, Sarah Hammouri, Sima Shaqman
Format: Article
Language:English
Published: MDPI AG 2023-04-01
Series:Future Internet
Subjects:
display Google ads
online marketing
advertisements avoidance
intention to click
consumers attitude
Online Access:https://www.mdpi.com/1999-5903/15/4/145

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https://www.mdpi.com/1999-5903/15/4/145

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