THE INTERNATIONALIZATION STRATEGIES OF INFORMATION TECHNOLOGY FIRMS FROM BRAZIL: DAN AHP ANALYSIS OF IVIA’S CASE
A large body of literature describes the internationalization process of diverse firms worldwide; however it is imperative to understand how firms from emerging countries behave when they decide to internationalize. This paper provides a comprehension of the main factors that increase the probabilit...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Escola Superior de Propaganda e Marketing - ESPM
2011-01-01
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| Series: | Internext: Revista Eletrônica de Negócios Internacionais |
| Subjects: | |
| Online Access: | http://internext.espm.br/index.php/internext/article/view/130/131 |