INCREASING MSMEs SALES THROUGH DETERMINING COST OF GOODS SOLD (COGS) AND DIGITAL MARKETING

INCREASING MSMEs SALES THROUGH DETERMINING COST OF GOODS SOLD (COGS) AND DIGITAL MARKETING

MSMEs have an important role in a nation's economy because of their contribution to national sales and employment. Moreover, the structure of business entities in Indonesia is still dominated by small and medium-sized enterprises (SMEs). Small- and medium-sized enterprises (SMEs) are compelled...

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Bibliographic Details
Main Authors: Wahyu Firmandani, Elsha Sophia, Izmi Dwira Eriani, Belva Abidah Ardelia, Adrian Yahya
Format: Article
Language:English
Published: Universitas Airlangga 2024-03-01
Series:Jurnal Layanan Masyarakat (Journal of Public Services)
Subjects:
msmes
marketing mix
sales
cogs
digital marketing
Online Access:https://e-journal.unair.ac.id/jlm/article/view/50617

Internet

https://e-journal.unair.ac.id/jlm/article/view/50617

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