The aesthetic effect of products on purchase intention and purchase commitment at the point of sale with the mediating role of emotional attachment and the moderating role of consumer goals
Introduction: Nowadays, the manufacturing and supply of beautiful products is an important factor which can attract customers and motivate their purchase intention through point of sale (POS) marketing. Thus, there is a challenge for manufacturers and stores to attract customers. According to resear...
| Main Authors: | , , |
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| Format: | Article |
| Language: | fas |
| Published: |
Yazd University
2022-01-01
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| Series: | کاوشهای مدیریت بازرگانی |
| Subjects: | |
| Online Access: | http://bar.yazd.ac.ir/article_2597_222e08b4cec09848c390a63f60fb3fd8.pdf |