Wear Your Heart on Your Sleeve: Exploring Moral Identity as a Moderator Across CSR Authenticity, Consumer Admiration, and Engagement in the Fashion Industry

Wear Your Heart on Your Sleeve: Exploring Moral Identity as a Moderator Across CSR Authenticity, Consumer Admiration, and Engagement in the Fashion Industry

A rapidly shifting, hyper-sensitive modern fashion industry, coupled with an increasingly developing global environmental concern, has seen to an ever-imperative role for corporate social responsibility (CSR) to play in the successful operation of fashion companies. This study primarily investigates...

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Bibliographic Details
Main Authors: Edward Jung, Suna La
Format: Article
Language:English
Published: Korean Marketing Association 2020-07-01
Series:Asia Marketing Journal
Subjects:
environmental corporate social responsibility (csr)
consumer admiration
perceived csr authenticity
perceived corporate self-sacrifice
consumer csr engagement
consumer advocacy
moral identity internalization
moral identity symbolization
patagonia
Online Access:https://amj.kma.re.kr/journal/vol22/iss2/2/

Internet

https://amj.kma.re.kr/journal/vol22/iss2/2/

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