Does tourist generated content (TGC) boost tourist motivation better? Dual verification via ISM-DEMATEL approach and experimental study(旅游者照片更能提升人们的旅游意愿吗？)
Among a plethora of destination marketing and traveler comparative studies, an integral theoretical supposition is that public information uploaded by travelers such as narratives and photographs possess greater potential to catalyze travel intention. However, this hypothesis remains unsubstaintiate...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | zho |
| Published: |
Zhejiang University Press
2024-09-01
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| Series: | Zhejiang Daxue xuebao. Lixue ban |
| Subjects: | |
| Online Access: | https://doi.org/10.3785/j.issn.1008-9497.2024.05.014 |