Mobile immobility: an exploratory study of rural women’s engagement with e-commerce livestreaming in China

Mobile immobility: an exploratory study of rural women’s engagement with e-commerce livestreaming in China

Abstract Based on our fieldwork in Yunnan Province and Ningxia Hui Autonomous Region, this paper explores the different ways in which Chinese rural women engage with the rising industry of e-commerce livestreaming related to agricultural products and villages. Our analytical framework is informed by...

Full description

Bibliographic Details
Main Authors: Yanning Huang, Zi Yang, Kuan Chang
Format: Article
Language:English
Published: SpringerOpen 2024-01-01
Series:The Journal of Chinese Sociology
Subjects:
E-commerce
Livestreaming
Female empowerment
Urban–rural disparity
Chinese rural women
Online Access:https://doi.org/10.1186/s40711-023-00204-6

Internet

https://doi.org/10.1186/s40711-023-00204-6

Similar Items