Examination of Secondary School Students' Brand Awareness, Brand Loyalty, Brand Functions, and Factors Affecting Brand Loyalty According to Levels of Playing Team and Individual Sports
This research aims to determine the brand awareness, brand loyalty, brand functions, factors affecting brand loyalty and the preference criteria for product purchase (sports shoes) of secondary school students who do team and individual sports, and to determine whether these criteria make a differen...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Selcuk University
2022-04-01
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| Series: | Türk Spor ve Egzersiz Dergisi |
| Subjects: | |
| Online Access: | https://dergipark.org.tr/tr/download/article-file/2056903 |