Users' Understanding of Search Engine Advertisements
In this paper, a large-scale study on users' understanding of search-based advertising is presented. It is based on (1) a survey, (2) a task-based user study, and (3) an online experiment. Data were collected from 1,000 users representative of the German online population. Findings show that us...
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| Format: | Article |
| Language: | English |
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Korea Institute of Science and Technology Information
2017-12-01
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| Series: | Journal of Information Science Theory and Practice |
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| Online Access: | http://society.kisti.re.kr/sv/SV_svpsbs03V.do?method=download&cn1=JAKO201735553769031 |