The effect of perceived nostalgia on place attachment
Background and Purpose of Research: Today, consumer emotional arousal has become very popular among marketers. It is widely accepted that people’s old memories can serve as an excellent tool to sell products to them. Advertising experts have always tried to tie their products to the memories of simp...
| Main Authors: | , , |
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| Format: | Article |
| Language: | fas |
| Published: |
Allameh Tabataba'i University Press
2020-01-01
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| Series: | Muṭāli̒āt-i Mudīriyyat-i Gardishgarī |
| Subjects: | |
| Online Access: | http://tms.atu.ac.ir/article_11051_05fab84959cb14e4d0950276b30bf31a.pdf |