Market-driven management of start-ups: The case of wearable technology
The purpose of this paper is to identify and describe the drivers of lean approaches and successful management of wearable technology start-ups. The paper is a descriptive study that employed a case study methodology based on semi-structured interviews with ten start-ups’ managers in Wearable Techno...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Emerald Publishing
2022-03-01
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| Series: | Applied Computing and Informatics |
| Subjects: | |
| Online Access: | https://www.emerald.com/insight/content/doi/10.1016/j.aci.2018.11.002/full/pdf |