Measuring the Effectiveness of Sales Promotion Activities on Brand Loyalty: A Study on COCA COLA
The study is descriptive in nature measuring the effect and relationship in between sales promotion activities and brand loyalty. The study is done on COCA COLA brand in the open market. The research problem observed here as to measure the efficiency of sales promotion and brand loyalty to get the r...
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Tishk International University
2017-03-01
|
| Series: | International Journal of Social Sciences & Educational Studies |
| Subjects: | |
| Online Access: | http://ijsses.org/wp-content/uploads/2017/03/Measuring-the-Effectiveness-of-Sales-Promotion-Activities.pdf |