Evaluating the Mediatory Effect of Entrepreneurial Orientation on the Relationship between Internal Marketing and Organizational Commitment (Case study: Headquarter Offices of Aghajari Oil and Gas Operating Company)
The present study evaluates the effect of internal marketing on organizational commitment with an emphasis on the mediating role of entrepreneurial orientation. The study is an applied research from the viewpoint of the purpose,a descriptive-causal one from the standpoint of data collection,and a q...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | fas |
| Published: |
Islamic Azad University, Tabriz Branch
2015-03-01
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| Series: | مدیریت بهره وری |
| Subjects: | |
| Online Access: | http://jpm.iaut.ac.ir/article_519524_496c35c2bf27f6154722077ec8edd340.pdf |