Evaluating the Mediatory Effect of Entrepreneurial Orientation on the Relationship between Internal Marketing and Organizational Commitment (Case study: Headquarter Offices of Aghajari Oil and Gas Operating Company)
The present study evaluates the effect of internal marketing on organizational commitment with an emphasis on the mediating role of entrepreneurial orientation. The study is an applied research from the viewpoint of the purpose,a descriptive-causal one from the standpoint of data collection,and a q...
| Main Authors: | , , , |
|---|---|
| Format: | Article |
| Language: | fas |
| Published: |
Islamic Azad University, Tabriz Branch
2015-03-01
|
| Series: | مدیریت بهره وری |
| Subjects: | |
| Online Access: | http://jpm.iaut.ac.ir/article_519524_496c35c2bf27f6154722077ec8edd340.pdf |
| _version_ | 1818115502797488128 |
|---|---|
| author | Mehdi Basirat Saheb Imani Mansour Zanejhad Amer Dehghan Najmabadi |
| author_facet | Mehdi Basirat Saheb Imani Mansour Zanejhad Amer Dehghan Najmabadi |
| author_sort | Mehdi Basirat |
| collection | DOAJ |
| description | The present study evaluates the effect of internal marketing on organizational commitment with an emphasis on the mediating role of entrepreneurial orientation. The study is an applied research from the viewpoint of the purpose,a descriptive-causal one from the standpoint of data collection,and a quantitative one from the viewpoint of the type of the gathered data (questionnaire). The statistical population includes the headquarter offices of Aghajari oil and gas operating company,from which 100 people were selected as the research sample through the use of stratified random sampling method and Cochran formula.The data were analyzed by structural equation modeling(SEM)method,using partial least squares (PLS) approach as wellas Smart PLS software. The results indicate the significant positive effect of internal marketing on organizational commitment, the effect of internal marketing on entrepreneurial orientation, and ultimately, the effect of entrepreneurial orientation on organizational commitment. |
| first_indexed | 2024-12-11T04:07:39Z |
| format | Article |
| id | doaj.art-9c1b1bab30e94ca39982b78414c590a4 |
| institution | Directory Open Access Journal |
| issn | 2716-9979 2476-7298 |
| language | fas |
| last_indexed | 2024-12-11T04:07:39Z |
| publishDate | 2015-03-01 |
| publisher | Islamic Azad University, Tabriz Branch |
| record_format | Article |
| series | مدیریت بهره وری |
| spelling | doaj.art-9c1b1bab30e94ca39982b78414c590a42022-12-22T01:21:28ZfasIslamic Azad University, Tabriz Branchمدیریت بهره وری2716-99792476-72982015-03-0191(32) بهار147170519524Evaluating the Mediatory Effect of Entrepreneurial Orientation on the Relationship between Internal Marketing and Organizational Commitment (Case study: Headquarter Offices of Aghajari Oil and Gas Operating Company)Mehdi Basirat0Saheb Imani1Mansour Zanejhad2Amer Dehghan Najmabadi3Faculty Member (Assistant Professor) Islamic Azad University, Khouzestan Science and Research Branch, Ahvaz, IranMSc, Business Administration, Islamic Azad University, Gulf International Center, Khorramshahr, IranProfessor of Economics, Shahid Chamran University, Ahwaz, IranPh.D. Student, Entrepreneurship Management, Entrepreneurship Faculty, University of TehranThe present study evaluates the effect of internal marketing on organizational commitment with an emphasis on the mediating role of entrepreneurial orientation. The study is an applied research from the viewpoint of the purpose,a descriptive-causal one from the standpoint of data collection,and a quantitative one from the viewpoint of the type of the gathered data (questionnaire). The statistical population includes the headquarter offices of Aghajari oil and gas operating company,from which 100 people were selected as the research sample through the use of stratified random sampling method and Cochran formula.The data were analyzed by structural equation modeling(SEM)method,using partial least squares (PLS) approach as wellas Smart PLS software. The results indicate the significant positive effect of internal marketing on organizational commitment, the effect of internal marketing on entrepreneurial orientation, and ultimately, the effect of entrepreneurial orientation on organizational commitment.http://jpm.iaut.ac.ir/article_519524_496c35c2bf27f6154722077ec8edd340.pdfinternal marketingentrepreneurial orientationorganizational commitmentaghajari oil and gas operating company |
| spellingShingle | Mehdi Basirat Saheb Imani Mansour Zanejhad Amer Dehghan Najmabadi Evaluating the Mediatory Effect of Entrepreneurial Orientation on the Relationship between Internal Marketing and Organizational Commitment (Case study: Headquarter Offices of Aghajari Oil and Gas Operating Company) مدیریت بهره وری internal marketing entrepreneurial orientation organizational commitment aghajari oil and gas operating company |
| title | Evaluating the Mediatory Effect of Entrepreneurial Orientation on the Relationship between Internal Marketing and Organizational Commitment (Case study: Headquarter Offices of Aghajari Oil and Gas Operating Company) |
| title_full | Evaluating the Mediatory Effect of Entrepreneurial Orientation on the Relationship between Internal Marketing and Organizational Commitment (Case study: Headquarter Offices of Aghajari Oil and Gas Operating Company) |
| title_fullStr | Evaluating the Mediatory Effect of Entrepreneurial Orientation on the Relationship between Internal Marketing and Organizational Commitment (Case study: Headquarter Offices of Aghajari Oil and Gas Operating Company) |
| title_full_unstemmed | Evaluating the Mediatory Effect of Entrepreneurial Orientation on the Relationship between Internal Marketing and Organizational Commitment (Case study: Headquarter Offices of Aghajari Oil and Gas Operating Company) |
| title_short | Evaluating the Mediatory Effect of Entrepreneurial Orientation on the Relationship between Internal Marketing and Organizational Commitment (Case study: Headquarter Offices of Aghajari Oil and Gas Operating Company) |
| title_sort | evaluating the mediatory effect of entrepreneurial orientation on the relationship between internal marketing and organizational commitment case study headquarter offices of aghajari oil and gas operating company |
| topic | internal marketing entrepreneurial orientation organizational commitment aghajari oil and gas operating company |
| url | http://jpm.iaut.ac.ir/article_519524_496c35c2bf27f6154722077ec8edd340.pdf |
| work_keys_str_mv | AT mehdibasirat evaluatingthemediatoryeffectofentrepreneurialorientationontherelationshipbetweeninternalmarketingandorganizationalcommitmentcasestudyheadquarterofficesofaghajarioilandgasoperatingcompany AT sahebimani evaluatingthemediatoryeffectofentrepreneurialorientationontherelationshipbetweeninternalmarketingandorganizationalcommitmentcasestudyheadquarterofficesofaghajarioilandgasoperatingcompany AT mansourzanejhad evaluatingthemediatoryeffectofentrepreneurialorientationontherelationshipbetweeninternalmarketingandorganizationalcommitmentcasestudyheadquarterofficesofaghajarioilandgasoperatingcompany AT amerdehghannajmabadi evaluatingthemediatoryeffectofentrepreneurialorientationontherelationshipbetweeninternalmarketingandorganizationalcommitmentcasestudyheadquarterofficesofaghajarioilandgasoperatingcompany |