Chinese Brand Identity Management Based on Never-Ending Learning and Knowledge Graphs
Brand identity (BI) refers to the individual characteristics of an enterprise or a certain brand in the market and in the mind of the public. It reflects the evaluation and recognition of the public on the brand and is the core of the market strategy. Successful BI management can bring great busines...
| Main Authors: | , , , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
MDPI AG
2023-03-01
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| Series: | Electronics |
| Subjects: | |
| Online Access: | https://www.mdpi.com/2079-9292/12/7/1625 |