Factors affecting consumer intentions and actual behavior: A case of food delivery applications
Customers and food vendors communicate directly through mobile devices. Consumers easily purchase pre-prepared meals via food delivery applications, no matter where they are, even at the convenience of their residences. Therefore, this paper aims to analyze the determinants that affect customers’ pr...
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| Format: | Article |
| Language: | English |
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LLC "CPC "Business Perspectives"
2024-04-01
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| Series: | Innovative Marketing |
| Online Access: | https://www.businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/19925/IM_2024_02_Cuong.pdf |