MARKET INTELLIGENCE – A CONCEPTUAL APPROACH

Nowadays the biggest challenge for managers is obtaining business information that should support decision-making processes. The main task of decision makers is to understand the operating environment in order to compete effectively and as a result, to achieve success and development. Market intelli...

Full description

Bibliographic Details
Main Authors: Bogdan Gregor, Magdalena Kalińska-Kula
Format: Article
Language:English
Published: Wydawnictwo SGGW - Warsaw University od Life Sciences Press 2016-05-01
Series:Polityki Europejskie, Finanse i Marketing
Subjects:
Online Access:https://pefim.sggw.edu.pl/article/view/1216