Attitudes towards the ‘Shisha No Thanks’ campaign video: Content analysis of Facebook comments

Attitudes towards the ‘Shisha No Thanks’ campaign video: Content analysis of Facebook comments

Introduction While social media are commonly used in public health campaigns, there is a gap in our understanding of what happens after the campaign is seen by the target audience. This study aims to understand how the Shisha No Thanks campaign video was received by the Facebook audience by analyz...

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Bibliographic Details
Main Authors: Lilian Chan, Ben Harris-Roxas, Becky Freeman, Ross MacKenzie, Lisa Woodland, Blythe J. O'Hara
Format: Article
Language:English
Published: European Publishing 2022-10-01
Series:Tobacco Induced Diseases
Subjects:
campaign
shisha
waterpipe
content analysis
social media
Online Access:http://www.tobaccoinduceddiseases.org/Attitudes-towards-the-Shisha-No-Thanks-campaign-video-nContent-analysis-of-Facebook,153543,0,2.html

Internet

http://www.tobaccoinduceddiseases.org/Attitudes-towards-the-Shisha-No-Thanks-campaign-video-nContent-analysis-of-Facebook,153543,0,2.html

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