ASPECTS OF MARKETING APPLICATION WITHIN AIRLINE TRAVELLING COMPANIES. THE CASE OF ALBANIA
The objectives of the research were defined through the following tasks: 1. To synthesise the features of daily marketing activities of the airlines operating on the Albanian market and establish their strengths and weaknesses. 2. To analyse and establish if there are marked differences in marketing...
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| Format: | Article |
| Language: | English |
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Universitatii Suceava
2008-06-01
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| Series: | Revista de Turism: Studii si Cercetari in Turism |
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| Online Access: | http://revistadeturism.ro/rdt/article/view/262 |