Recommendations on Age-friendly and Gender-balanced Media Content Delivery of Products for Seniors: Findings from a Case Study

Society is ageing at an unprecedented pace. In tandem, the number of technology-enabled solutions targeted at older adults continues to rise. It is therefore important to understand how to best communicate these solutions to seniors and facilitate use and adoption. To develop an understanding of wha...

Full description

Bibliographic Details
Main Authors: Paula Alexandra SILVA, Maria João ANTUNES
Format: Article
Language:English
Published: Etudes Scientifiques Spécialisées Appliquées aux Communications Humaines, Economiques, Sociales et Symboliques 2020-12-01
Series:Essachess
Subjects:
Online Access:https://www.essachess.com/index.php/jcs/article/view/496/515