Research on the dissemination of celebrities’ opinions based on speech act theory and potential category analysis

With the increasingly prominent role of social media in the timeliness and sharing of information dissemination, more and more research has focused on how to further improve user stickiness through social media. However, there is little consideration of the impact of celebrities’ views on user behav...

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Bibliographic Details
Main Authors: Xinhe Li, Chunhua Ju, Ke Li, Chenyu Wang, Chuang Li, Jie Yu
Format: Article
Language:English
Published: Frontiers Media S.A. 2022-11-01
Series:Frontiers in Psychology
Subjects:
Online Access:https://www.frontiersin.org/articles/10.3389/fpsyg.2022.1041644/full