Creating utilitarian and hedonic Purchasing Values on satisfaction and loyalty to Shopping Centers (case study: shiraz hyperstar)
Investigating the factors that affect consumers' satisfaction and loyalty leads to a deep understanding of consumer behavior that enables marketers to deliver products and services in accordance with the needs of consumers in the market. The purpose of this study is to examine the effect of di...
| Main Authors: | , , |
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| Format: | Article |
| Language: | fas |
| Published: |
Iran Strategic Management Society
2018-11-01
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| Series: | مطالعات مدیریت راهبردی |
| Subjects: | |
| Online Access: | https://www.smsjournal.ir/article_87508_d0e8ba171928e9246d1b5e70214409d2.pdf |