Anti-crisis marketing as a component of strategic management
Object of research are features of anti-recessionary marketing as a component of strategic management. The main objective of a research consists in definition of crisis marketing response strategies which have to join in the strategy of management. General provisions of the management and marketing...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Hryhorii Skovoroda University in Pereiaslav
2016-11-01
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| Series: | Економічний вісник університету |
| Subjects: | |
| Online Access: | https://economic-bulletin.com/index.php/journal/article/view/258 |