We can see who you are! Reflections of Social Visibility of Consumption on Consumer-Brand Identity, WOM Communication, and Brand Loyalty

We can see who you are! Reflections of Social Visibility of Consumption on Consumer-Brand Identity, WOM Communication, and Brand Loyalty

This research examines the effect of social visibility of consumption on consumer-brand identity, word-of-mouth communication and repurchase intention in a social identity. The universe of this study consisted of female consumers who follow the five most popular hijab clothing brands in Turkey (Niha...

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Bibliographic Details
Main Author: Yusuf Bilgin
Format: Article
Language:deu
Published: Mustafa Süleyman ÖZCAN 2018-09-01
Series:İtobiad
Subjects:
social visibility of consumption
customer-brand identification
hijab brands
word of mouth communication
repurchase intention
tüketimin sosyal görünürlüğü
tüketici marka kimliği
tesettür markaları
ağızdan ağıza i̇letişim
tekrar satın alma niyeti
Online Access:https://dergipark.org.tr/tr/download/article-file/545058

Internet

https://dergipark.org.tr/tr/download/article-file/545058

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