Pengaruh Memorable Tourist Experience terhadap Storytelling Behavior melalui Perceived Value Pasca Pandemi Covid-19
Destination image can be used to strengthen brands and change markets. Brands can be formed with marketing communication strategies, one of which is using storytelling. The purpose of this study is to prove the effect of memorable tourist experience on storytelling behavior through perceived value i...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Department of Business Administration, Diponegoro University
2023-03-01
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| Series: | Jurnal Administrasi Bisnis |
| Subjects: | |
| Online Access: | https://ejournal.undip.ac.id/index.php/janis/article/view/51050 |