Influence of Social and Emotional Factors on the Intention to Use Instagram Stories
The objective of this study is to determine the social and emotional factors that influence the Intention to Use Instagram Stories. The proposed model takes as different studies on the acceptance of information technologies a reference to assess a survey applied to 369 people by structural equation...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
SAGE Publishing
2023-08-01
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| Series: | SAGE Open |
| Online Access: | https://doi.org/10.1177/21582440231195523 |