Process of the choice of the market for the international activity of the pharmaceutical company
Principles and approaches to a choice by the Russian pharmaceutical companies of the markets for the international activity are considered. Process of a choice of the foreign market includes four stages: 1) factor analysises, 2) determining of criteria of an estimation and actually an estimation by...
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| Format: | Article |
| Language: | English |
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Peoples’ Friendship University of Russia (RUDN University)
2008-12-01
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| Series: | RUDN Journal of Medicine |
| Online Access: | http://journals.rudn.ru/medicine/article/view/3222 |