Should puffery advertising in South Africa be banned? An interdisciplinary analysis
Advertising is employed to influence consumer decision-making by informing, persuading and reminding. Legal persuasive advertising is referred to as puffery (praise for a product by means of subjective opinions, superlatives, or exaggerations, vaguely and generally stating no specific facts). This...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
University of the Free State
2010-04-01
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| Series: | Acta Academica |
| Online Access: | http://196.255.246.28/index.php/aa/article/view/1250 |