Millennial Street Food Consumption: An Integrated Theory of Reasoned Action Approach

Street food vending is still prevalent in developing countries despite the enormous stride recorded in the areas of food processing. This study investigates the practicality of the extended theory of reasoned action for street-food patronage decisions. The framework is premised on six critical cons...

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Bibliographic Details
Main Authors: Rejoice Jealous Tobias-Mamina, Eugine Tafadzwa Maziriri
Format: Article
Language:English
Published: EconJournals 2023-01-01
Series:International Review of Management and Marketing
Subjects:
Online Access:https://econjournals.com/index.php/irmm/article/view/13419