Millennial Street Food Consumption: An Integrated Theory of Reasoned Action Approach
Street food vending is still prevalent in developing countries despite the enormous stride recorded in the areas of food processing. This study investigates the practicality of the extended theory of reasoned action for street-food patronage decisions. The framework is premised on six critical cons...
Main Authors: | , |
---|---|
Format: | Article |
Language: | English |
Published: |
EconJournals
2023-01-01
|
Series: | International Review of Management and Marketing |
Subjects: | |
Online Access: | https://econjournals.com/index.php/irmm/article/view/13419 |