Local Guitar Position Mapping Based on Consumer Preferences and Perceptions Using Multidimensional Scaling
The potential of the acoustic guitar market in Indonesia has attracted the interest of local businesses in the home industry to create and promote their own acoustic guitar brands within the country. To ensure the appeal of their guitar products to consumers, these businesses must carefully consider...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
EDP Sciences
2024-01-01
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| Series: | E3S Web of Conferences |
| Subjects: | |
| Online Access: | https://www.e3s-conferences.org/articles/e3sconf/pdf/2024/14/e3sconf_foitic2024_01014.pdf |