New RFI Model for Behavioral Audience Segmentation in Wi-Fi Advertising System
In this technological era, businesses tend to place advertisements via the medium of Wi-Fi advertising to expose their brands and products to the public. Wi-Fi advertising offers a platform for businesses to leverage their marketing strategies to achieve desired goals, provided they have a thorough...
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
MDPI AG
2023-10-01
|
| Series: | Future Internet |
| Subjects: | |
| Online Access: | https://www.mdpi.com/1999-5903/15/11/351 |