Secret Consumption:
This paper presents a literature review that organizes studies on secret consumption and evaluates their contributions and limitations, in order to consider directions for future research. Secret consumption is defined as “consumption with the intention of concealing information from others.” The pa...
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| Format: | Article |
| Language: | Japanese |
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Japan Marketing Academy
2023-03-01
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| Series: | Maketingu Janaru |
| Subjects: | |
| Online Access: | https://www.jstage.jst.go.jp/article/marketing/42/4/42_2023.022/_html/-char/en |