Positioning the company in a competitive environment

The article discusses the basic concepts ofpositioning, and competitive position of enterprises in the competition. In addition, the technology analyzes the formation of competitive advantages and principles of positioning in the competitive business environment.

Bibliographic Details
Main Authors: R. S. Mansurov, E. S. Leshchenko
Format: Article
Language:Russian
Published: Russian Academy of Entrepreneurship 2020-01-01
Series:Путеводитель предпринимателя
Subjects:
Online Access:https://www.pp-mag.ru/jour/article/view/967