Impact of high-technology products attributes on consumers' approach/avoidance behavior
Production and development process of high technology products has never been so turbulent. The rapid growth of technology and risk in global markets and growing Changes in customers' needs has encountered new product development teams with increasing pressures to reduce costs and production ti...
| Main Authors: | , , |
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| Format: | Article |
| Language: | fas |
| Published: |
Allameh Tabataba'i University Press
2013-07-01
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| Series: | مطالعات مدیریت بهبود و تحول |
| Subjects: | |
| Online Access: | https://jmsd.atu.ac.ir/article_520_f897d5381a3e9c414a1b8e52b8fffa86.pdf |