Impact of high-technology products attributes on consumers' approach/avoidance behavior
Production and development process of high technology products has never been so turbulent. The rapid growth of technology and risk in global markets and growing Changes in customers' needs has encountered new product development teams with increasing pressures to reduce costs and production ti...
| Main Authors: | , , |
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| Format: | Article |
| Language: | fas |
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Allameh Tabataba'i University Press
2013-07-01
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| Series: | مطالعات مدیریت بهبود و تحول |
| Subjects: | |
| Online Access: | https://jmsd.atu.ac.ir/article_520_f897d5381a3e9c414a1b8e52b8fffa86.pdf |
| _version_ | 1797386469627658240 |
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| author | Seyed Majid Elahi, Safar Fazli Roya yaghoobi |
| author_facet | Seyed Majid Elahi, Safar Fazli Roya yaghoobi |
| author_sort | Seyed Majid Elahi, |
| collection | DOAJ |
| description | Production and development process of high technology products has never been so turbulent. The rapid growth of technology and risk in global markets and growing Changes in customers' needs has encountered new product development teams with increasing pressures to reduce costs and production time cycle maintaining the quality and reliability. As a result, it is important for producers to produce high-technology products that meet customer needs. In this paper, we study the impact of high-technology products attributes on consumers' approach/avoidance behavior. The statistical population of this study was the students of management faculties of state universities in Tehran. 391 questionnaires consist of multiple choice questions was distributed among individual sample. The data set was collected to evaluate the relationship between variables and their influence on each other using SPSS and Lisrel software. The results suggest that the high-technology products attributes have had the greatest impact on the pleasure. Consumers’ attitudes have the greatest impact on approach behavior, while arousal doesn't have significant relationship with approach behavior. |
| first_indexed | 2024-03-08T22:10:33Z |
| format | Article |
| id | doaj.art-9cf465a41ee5426e9a6dc107b1d73e04 |
| institution | Directory Open Access Journal |
| issn | 2251-8037 2476-5988 |
| language | fas |
| last_indexed | 2024-03-08T22:10:33Z |
| publishDate | 2013-07-01 |
| publisher | Allameh Tabataba'i University Press |
| record_format | Article |
| series | مطالعات مدیریت بهبود و تحول |
| spelling | doaj.art-9cf465a41ee5426e9a6dc107b1d73e042023-12-19T06:38:02ZfasAllameh Tabataba'i University Pressمطالعات مدیریت بهبود و تحول2251-80372476-59882013-07-012270151171520Impact of high-technology products attributes on consumers' approach/avoidance behaviorSeyed Majid Elahi,0Safar Fazli1Roya yaghoobi2Member of faculty of management, Imam Khomeini International University (IKIU)Member of faculty of management, Imam Khomeini International University (IKIU)Student of Imam Khomeini International University (IKIU)Production and development process of high technology products has never been so turbulent. The rapid growth of technology and risk in global markets and growing Changes in customers' needs has encountered new product development teams with increasing pressures to reduce costs and production time cycle maintaining the quality and reliability. As a result, it is important for producers to produce high-technology products that meet customer needs. In this paper, we study the impact of high-technology products attributes on consumers' approach/avoidance behavior. The statistical population of this study was the students of management faculties of state universities in Tehran. 391 questionnaires consist of multiple choice questions was distributed among individual sample. The data set was collected to evaluate the relationship between variables and their influence on each other using SPSS and Lisrel software. The results suggest that the high-technology products attributes have had the greatest impact on the pleasure. Consumers’ attitudes have the greatest impact on approach behavior, while arousal doesn't have significant relationship with approach behavior.https://jmsd.atu.ac.ir/article_520_f897d5381a3e9c414a1b8e52b8fffa86.pdfhigh-technology productsattributescognitionemotionsapproach-avoidance behaviormehrabian and russell's model |
| spellingShingle | Seyed Majid Elahi, Safar Fazli Roya yaghoobi Impact of high-technology products attributes on consumers' approach/avoidance behavior مطالعات مدیریت بهبود و تحول high-technology products attributes cognition emotions approach-avoidance behavior mehrabian and russell's model |
| title | Impact of high-technology products attributes on consumers' approach/avoidance behavior |
| title_full | Impact of high-technology products attributes on consumers' approach/avoidance behavior |
| title_fullStr | Impact of high-technology products attributes on consumers' approach/avoidance behavior |
| title_full_unstemmed | Impact of high-technology products attributes on consumers' approach/avoidance behavior |
| title_short | Impact of high-technology products attributes on consumers' approach/avoidance behavior |
| title_sort | impact of high technology products attributes on consumers approach avoidance behavior |
| topic | high-technology products attributes cognition emotions approach-avoidance behavior mehrabian and russell's model |
| url | https://jmsd.atu.ac.ir/article_520_f897d5381a3e9c414a1b8e52b8fffa86.pdf |
| work_keys_str_mv | AT seyedmajidelahi impactofhightechnologyproductsattributesonconsumersapproachavoidancebehavior AT safarfazli impactofhightechnologyproductsattributesonconsumersapproachavoidancebehavior AT royayaghoobi impactofhightechnologyproductsattributesonconsumersapproachavoidancebehavior |