Measuring the monetization strategies of websites with application to pro- and anti-vaccine communities

Abstract Anti-vaccine content and other kinds of misinformation are hypothesized to be more heavily monetized than other kinds of online content. We test this hypothesis by applying several novel and scalable measures of website monetization strategies to more than 400,000 links shared by 261 anti-v...

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Bibliographic Details
Main Authors: David A. Broniatowski, Kevin T. Greene, Nilima Pisharody, Daniel J. Rogers, Jacob N. Shapiro
Format: Article
Language:English
Published: Nature Portfolio 2023-09-01
Series:Scientific Reports
Online Access:https://doi.org/10.1038/s41598-023-43061-6