Post-purchase advertisement readership behaviour and repeat purchase intentions of motor vehicle consumers
The study assesses post-purchase advertisement readership behaviour and repeat purchase intentions of motor vehicle consumers. The aim is to determine the prevalence of selective exposure, and the impact of motor vehicle features and dissonance respectively. The empirical analysis was undertaken on...
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| Format: | Article |
| Language: | English |
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AOSIS
2000-06-01
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| Series: | SA Journal of Industrial Psychology |
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| Online Access: | https://sajip.co.za/index.php/sajip/article/view/707 |