DETERMINANT FACTORS AFFECTING CONSUMER DECISIONS IN PURCHASING SMARTPHONES
The research aims to examine the determinants that influence the decision to buy a smartphone. Several factors there are product quality, price, market, promotion were examined to prove the purchase decision and show the effects of the consumer decision in buying a Samsung Galaxy smartphone in Band...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
LPPM of Narotama University Surabaya
2023-07-01
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| Series: | IJEBD (International Journal of Entrepreneurship and Business Development) |
| Subjects: | |
| Online Access: | https://jurnal.narotama.ac.id/index.php/ijebd/article/view/2312 |