PENGARUH HARGA DAN KUALITAS PRODUK TERHADAP LOYALITAS PELANGGAN SHAMPO PANTENE (Studi Kasus pada Mahasiswi Fakultas Ilmu Sosial dan Ilmu Politik Universitas Diponegoro Angkatan 2012-2015)

PENGARUH HARGA DAN KUALITAS PRODUK TERHADAP LOYALITAS PELANGGAN SHAMPO PANTENE (Studi Kasus pada Mahasiswi Fakultas Ilmu Sosial dan Ilmu Politik Universitas Diponegoro Angkatan 2012-2015)

Shampoo is a beauty product used by all the society, Shampoo has an important role in helping to keep your hair healthy and clean. P&G Indonesian Company has produced a Shampoo named Pantene. Pantene has leading the Indonesian market share in 2012 – 2014 regarding Top Brand Index (TBI), however...

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Bibliographic Details
Main Authors: Marchella Dwichandra Trixie, Agus Hermani, Sari Listyorinim
Format: Article
Language:English
Published: Department of Business Administration, Diponegoro University 2017-10-01
Series:Jurnal Administrasi Bisnis
Subjects:
price, product quality, customer loyalty
Online Access:https://ejournal.undip.ac.id/index.php/janis/article/view/16210

Internet

https://ejournal.undip.ac.id/index.php/janis/article/view/16210

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