PENGARUH HARGA DAN KUALITAS PRODUK TERHADAP LOYALITAS PELANGGAN SHAMPO PANTENE (Studi Kasus pada Mahasiswi Fakultas Ilmu Sosial dan Ilmu Politik Universitas Diponegoro Angkatan 2012-2015)
Shampoo is a beauty product used by all the society, Shampoo has an important role in helping to keep your hair healthy and clean. P&G Indonesian Company has produced a Shampoo named Pantene. Pantene has leading the Indonesian market share in 2012 – 2014 regarding Top Brand Index (TBI), however...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
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Department of Business Administration, Diponegoro University
2017-10-01
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| Series: | Jurnal Administrasi Bisnis |
| Subjects: | |
| Online Access: | https://ejournal.undip.ac.id/index.php/janis/article/view/16210 |