First-Person Versus Third-Person
Research on health communication shows that audience involvement with media characters displayed in narratives represents a key mechanism that facilitates persuasive outcomes. This study analyses whether different narrative voices trigger identification with story characters and affect counter-argu...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
University of Zurich, IKMZ – Department of Communication and Media Research
2023-10-01
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| Series: | European Journal of Health Communication (EJHC) |
| Subjects: | |
| Online Access: | https://ejhc.org/article/view/3587 |