The power of archetypes in business-to-consumer relationship based on confectionery market in Poland
Objectives The main purpose of the study is to recognize if enterprises incorporate brand archetypes based on values to develop their relationship with customers. Material and methods Based on the theoretic deliberation qualitative research was conducted. The method employed was a multiple case stu...
| मुख्य लेखकों: | , , |
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| स्वरूप: | लेख |
| भाषा: | English |
| प्रकाशित: |
Akademia Nauk Stosowanych WSGE im. A. De Gasperi w Józefowie
2023-07-01
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| श्रृंखला: | Journal of Modern Science |
| विषय: | |
| ऑनलाइन पहुंच: | https://www.jomswsge.com/The-power-of-archetypes-in-business-to-consumer-relationship-based-on-confectionery,167444,0,2.html |