The Determinants of Choosing Endorser in Iranian Campaigns
Employing an endorser as an effective marketing tool has been in variation in our country. For a while, the use of celebrities in advertising was prohibited, but, in the last few years, one can again see the massive presence of celebrities in corporate advertising. The use of endorsers, as the main...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | fas |
| Published: |
Yazd University
2019-01-01
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| Series: | کاوشهای مدیریت بازرگانی |
| Subjects: | |
| Online Access: | http://bar.yazd.ac.ir/article_1330_3466c20084ba115c7b9beff3f2af1853.pdf |