Multiple Benefit Thresholds Problem in Online Social Networks: An Algorithmic Approach
An important problem in the context of viral marketing in social networks is the Influence Threshold (IT) problem, which aims at finding some users (referred to as a seed set) to begin the process of disseminating their product’s information so that the benefit gained exceeds a predetermined thresho...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
MDPI AG
2022-03-01
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| Series: | Mathematics |
| Subjects: | |
| Online Access: | https://www.mdpi.com/2227-7390/10/6/876 |