The “5th p” in marketing: corporate political activity and firm performance (an exploratory study of U.S. firms in the global marketplace)
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
LLC "CPC "Business Perspectives"
2009-11-01
|
| Series: | Innovative Marketing |
| Online Access: | https://businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/2868/im_en_2009_3_Keillor.pdf |