The influence of electronic word of mouth and perceived value on green purchase intention in Vietnam
AbstractThis study aims to analyze and evaluate the influence of electronic word of mouth (eWOM) and perceived value on green purchase intention in Vietnam, with the belief that it plays an intermediary role. The article uses the linear structural model (SEM) to analyze and test hypotheses by survey...
| Main Authors: | , , , , , |
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| פורמט: | Article |
| שפה: | English |
| יצא לאור: |
Taylor & Francis Group
2024-12-01
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| סדרה: | Cogent Business & Management |
| נושאים: | |
| גישה מקוונת: | https://www.tandfonline.com/doi/10.1080/23311975.2023.2292797 |