The Power Of CRM And Service Innovation Capabilities Toward Agencies’ Sales Performance In Products Marketing

This study focuses on three variables that serve as a framework of thinking of Customer Relationship Management as independent variables, Service Innovation Capabilities and Agencies’ Sales Performance as a dependent variable. The object of the research is the marketing agency TIKI Bandung in Bandu...

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Bibliographic Details
Main Author: Komarudin
Format: Article
Language:Indonesian
Published: Sekolah Tinggi Manajemen Informatika dan Komputer Mardira Indonesia Bandung 2018-06-01
Series:Jurnal Computech dan Bisnis
Subjects:
Online Access:http://jurnal.stmik-mi.ac.id/index.php/jcb/article/view/172